Genmaicha (also known as Brown Rice Green Tea) has a unique taste which leaves most first time drinkers pretty impressed, and wondering where the extraordinary flavor of the tea has come from. The brown rice in genmaicha gives it its toasted, nutty flavor. It is a very pleasing and refreshing drink that can be enjoyed throughout the day. If higher quality leaves are used, genmaicha is a delicious tea with a delightful refreshing flavor and aroma. Unfortunately, a vast majority of genmaicha available on the market today is made with low quality late harvest leaves. However, here at our online store we like to sell genmaicha which is made with first flush organic leaves and organically cultivated brown rice giving our genmaicha both excellent refreshing flavor and aroma.