About Our Store

Welcome to the Yuuki-Cha (www.yuuki-cha.com) online tea store! We are your honest, reliable, and trusted online source for truly excellent organic teas, and exquisite teaware items, all shipped directly to you from Japan!

Online since 2007, we are the original online pioneer of the sale of a complete range of truly high quality organic teas from Japan. In addition, we are the originator of the respectful term Yuuki-Cha as a tea store name, any other company now using it to sell organic tea or promote their store in search listings is simply an impersonator. Furthermore, unlike any impersonator out there, we are actually 100% totally dedicated to the sale of teas from organic tea farming, and are advocates of them too. We're not one of those impostor tea companies or corporations selling organic teas as a sideline product.

We are proud to offer a full range of high quality organic green teas to tea drinkers around the world. Please consider what we are about:

Our Store...

When you place an order at Yuuki-Cha (www.yuuki-cha.com), you order from a perfectly genuine tea-loving online store based in Japan. We are a small reputable family-run business, not a corporation, not owned, financed, or incorporated into another company or business either. We run every aspect of our online store and manage our internet presence alone. We, unlike some Japanese tea companies, do not hire the services of internet affiliates, smear campaigners, o-cha shills and forum posters on tea forums, to pose as customers online in order to promote their teas, and at the same time publish fictitious tea reviews and dream up hoaxes about competitors. We use the internet solely to purvey our organic teas to genuine tea lovers and genuine customers around the world. It is our hope that these same genuine tea lovers and genuine customers will let the people that they have trusting relationships with in their real lives e.g. their personal friends, co-workers, and neighbors, know about us. That is true word-of-mouth, and is an honorable way for our true customers to help our small tea store stay online.

Customer Service...

Tip-top customer service is what we aim for, and we have most certainly always tried our utmost to provide excellent international customer service to our genuine customers around the globe because we want them to be happy with their purchases. We ship out orders as fast as humanly possible each working day, have tried to make ordering on our website as trouble-free as possible, and always go out of our way to find and offer only the finest organic teas and teaware items at the best possible prices. We're happy to say that our genuine customers rate our service well, and that's thousands of shiny happy customers, from all walks of life, and from all over the world, all of whom can vouch for our decent and honest service.

Tea Sourcing...

We do not purchase our teas through tea merchants, brokers, agents, shops, auctioneers, shopping websites, or any multi-leg supply chains. We source and purchase our teas directly from reputable artisan organic tea growers, family-run farms, and cooperatives, that we know, trust, and have direct working relationships with. This allows us to bring new and exclusive teas to market each and every year, and also allows us to get access to the very highest grades of teas that are usually never found on the international market. If you browse our tea line-up you'll find plenty of evidence of this, we have many limited organic sencha from small scale artisan growers, a variety of exclusive cultivars of kamairicha, matcha including exclusive handpicked koicha matcha and tencha from Kyoto, very limited shade grown organic green teas such as gyokuro and kabusecha, and also a number of rare organic teas such as Japanese oolong tea and award-winning organic Japanese black tea.

Tea Freshness...

We believe that a very important part of the enjoyment of tea is it's freshness. Therefore, we do not package or repackage any of our teas, or buy in bulk. We purchase our teas directly in small batches throughout the year all of which are kept under refrigerated storage, we have our teas packaged and hermetically sealed in oxygen free packaging at the source, and we ship our teas directly from Japan. We can therefore guarantee all teas sold at our store are freshly packaged which gives us the great opportunity and pleasure of providing our customers with truly fresh organic teas continuously throughout the year. All harvested, processed, packaged, and sealed at the source and sent directly from Japan.

Our Location...

Our current HQ is located on the east coast of the beautiful Boso Peninsula which is in Chiba Prefecture, Japan. Having our whole operation located in Japan is great for many reasons. It enables us to get our customers, not only the highest quality organic green tea directly from artisan growers, but also as mentioned above, the freshest! In addition, having Japanese staff enables us to successfully work with growers to bring our customers the finest organic green tea in Japan, and allows us to bypass Japan’s notorious tea merchants and tea shop middlemen which in turn keeps our tea prices reasonable, and way below the extortionate prices you often see at other tea stores.

100% Certified Organic Teas...

Serving our customers with only organic tea is what we're all about. We want our customers to be healthy as well as happy! Therefore, we make sure that all of the teas available through our store are grown in accordance with nature and are certified organic by JAS. Some of our organic teas carry USDA certification and/or MOA certification, too.

Strictly No Non-Organic Teas...

There are no excuses! It is a fact and common knowledge that non-organic teas in Japan are sprayed numerous times throughout the year with various pesticide formulas, and are force grown with nitrogen-heavy chemical fertilizers. It's simply not the traditional way of cultivating tea in Japan, of course puts the purity and the quality of the tea into serious question, and results in tea that is not only harmful to our bodies, but also to our environment, For those reasons, and a variety of others, we will never stock non-organic tea of any kind.